Soul Camp Creative’s story truly begins at summer camp in the Pocono Mountains. Our founders went to the same sleep-away camp every summer for 8 weeks and reconnected 15 years later at a flash mob in Washington Square Park doing their favorite workout, intenSati.

Ali + Michelle became best friends and started Soul Camp, a sleep-away camp for adults that served thousands of campers.

Ali trained in Communication Design at the Sam Fox School of Design + Visual Arts at WashU in St. Louis and started her own design shop for small business owners in health + wellness in 2010.

Michelle rose the ranks at Ogilvy & Mather and Grey Advertising as a brand strategist, creating global brand platforms for some of the largest companies on the planet. She decided to leave in 2011 to work with people and brands that were changing the planet and inspiring the masses.

After two years of creating Soul Camp together, they decided to combine forces to create the agency arm of the business, Soul Camp Creative.

They brought in our now Creative Director, Hannah Coward in 2016 and have been growing our team of creatives and executors ever since. (Check out our current team!)

Our agency is founded on the premise that:

  • Intentions can become reality
  • Diversity in viewpoints supports us all
  • Wealth should be placed into the hands of marginalized people + communities to change the planet
  • Companies can and should be committed to a better world for us all

We’ve brought ideas into form for thousands and thousands of companies, created the platforms our clients have needed to get book deals and launch successful podcasts, created sales pages that have converted thousands, and helped create brands that went viral.

We are proud of our remarkable results, but we are most proud of the incredible relationships we’ve built along the way. 💕

Only 5 steps to creating your dream brand

Thank you! 💕

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