Jane's Way: Change the Needle

Jane's Way facilitates DEBJ (DEI) initiatives that actually change minds & actions.

Audience: Organizations that are serious about equity, ready to dig deep and be vulnerable

This visual system came alive through careful choices and extensive client collaboration:

✨The tan background: color of skin, humanness (and to remind us that white is not default and should not be the standard)

✨Monochrome photos: accentuate form and action over appearances

✨Colors: acknowledge this nation—that the present lack of DEBJ in this country is a result of our historic and present choices

✨Fingerprints: personalize and reinforce what all humans have in common

✨Words made from multiple typefaces: inclusion + a demonstration of how things are much richer when very different elements come together to harmonize

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